Facial Expressions
Marjorie Ferguson (1980)
Chocolate Box
A half or full smile, with the lips together or slightly parted, teeth hardly visible at all and either full or three-quarter face to camera. The projected mood of this kind of expression is blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
Invitational
An emphasis on the eyes, with the mouth shut or only a hint of a smile, and with the head either to one side or looking back to the camera. The project mood of this kind of expression is suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising's soft sell.
An emphasis on the eyes, with the mouth shut or only a hint of a smile, and with the head either to one side or looking back to the camera. The project mood of this kind of expression is suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising's soft sell.
Super-Smiler
A full face, with a wide open toothy smile, the head being thrust forward or the chin being thrown back, hard often blown by the wind. The projected mood of this kind of expression is aggressive, 'look at me' demanding, the hard sell , 'big come on' approach.
A full face, with a wide open toothy smile, the head being thrust forward or the chin being thrown back, hard often blown by the wind. The projected mood of this kind of expression is aggressive, 'look at me' demanding, the hard sell , 'big come on' approach.
Romantic / Sexual
A fourth and more general classification devised to include male and female 'two-somes', or the dreamy, heavy lidded, unsmiling big-heads, or the overtly sexual or sensual. The project mood of this kind of expression is "possibly available" and "definitely available".
Trevor Millum (1975)
Carefree
A carefree look, that can be linked to sports because it seems as if they are active and/or healthy.
Practical
A practical look will include a model who seems to be concentrating on something, so their eyes will be focused and their mouth will be closed but not tightly.
Seductive
A seductive look requires the model to have their eyes slightly closed, with small expressions (but large enough to still show), and should also look somewhat confident.
Comic
A comic look has the model being stupid/comical/funny, and it will often be exaggerated in order to make the audience's view of it as comical as possible.
Catalogue
A catalogue look requires the model to have a neutral expression, such as a dummy (artificial/wax-like). The features may be in any position, but it's more common to have the eyes wide open and with a smile, but the look should remain vacant and empty still - personality has been removed.
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