Eva Mendes
She has a fairly sexual posture, as seen by the messy/wet hair (linking to the glossy skin as well), along with her "orgasm face" (not my words). These points are emphasized as well by the fact that her lips are parted, as well as her legs being open, a posture often linked to sex. From a "feminist" perspective, the hands on hips could be a sign of empowerment, and the fact that she's looking purposefully away from the camera could be a sign of "disappointment". The length of her legs has also been emphasized somewhat, probably because longer legs are seen as an attractive trait in women (their emphasis is seen by the fact that she's on her tiptoes, whilst wearing high heels).
Fredrik Ljungberg
The way that Fredrik has been directed in this advertisement shows both feminine and masculine qualities, which I'll assume were to attract both audiences. On the masculine side, you have the toned muscles, and possibly hints of aggression (left hand being a fist), which fits somewhat with the red background. On the feminine side, the pouting lips and apparently manicured right hand could be to appeal to the female audience, which again links to the red background (red being a colour related to the idea of lust). This also fits with the forced sexual portrayal of the model in order to attract the audience, as shown in the Eva Mendes advertisement above, though in this one I think it's more to make guys want to be the type of man within the ad, and for women to want the man within the ad (which would in turn make guys want to be like him, in order to attract women).
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