General Class Notes
- The attachment of famous actors, directors, etcetera. will generally raise the popularity of the film upon release, and will draw people to watch it.
- It's very difficult to judge the price of film production before the film is actually made or even written - it'd make more sense to make the film first, and hope that you can raise the money afterwards.
- The level between cheap and attractive should be monitored - for example, cheap, yet relatively well known actors, such as Johnny Vegas, will help to attract a specific audience yet also keep within the budget.
- The use of great directors and the like (judged based on past projects) can help to make sure that the film is a success.
- The advertising for a film, more often than not, costs more than the film itself (it's around £175,000 for a 30 second advert).
- The budget to be spent on props is usually between 1 to 10% of the overall budget.
- Synergy marketing is the joining of two products in advertising for the mutual benefit of both companies - such as the Pampers advert with Toy Story characters.
- When talking about rights, self copyrighting should be taken into account, in order to protect the franchise later on.
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