The Durex advert attempted to combine sexualization with classiness, a combination that you don't see very often. The focus of the cameras is on the women's faces as they orgasm, which attempts to de-sluttify itself through the use of classic music dubbing over any of the sounds. For an advert based on a product that promotes safe sex, the sex side of it is really only implied - the facial expressions, the feet and the grabbing. The actual act of sex isn't shown, which is probably for the best, because it'd probably get banned at some point.
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