During the time that it was advertised on the show, during the spring, the audience was mainly older women, rather than movie-lovers and the like, and due to this, movie-lovers didn’t watch to find out about new films – there are very few, interesting films aimed at older women.
The recession also caused many studios to become more wary with buying advertisements and the like, especially considering that it cost almost 2 million to begin with (but was lowered to 1.4 because of this). Restrictions on what they can show also prevented a lot of studios from buying slots (no sequels/prequels, only new films) – this could also prevent people from watching to find new films, due to series that people are already interested in can’t have any spin-offs, sequels, etcetera. Shown.
Overall, the advertising was generally very bad – the audience of the trailer seemed to be middle aged women, but that isn’t exactly the audience that they were aiming for (they were aiming for young adults, I think).
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